4. How We Use Your Personal Data

We may process the Personal Data we collect for the following purposes:

• To ensure the proper operation and maintenance of the Website and any related services or infrastructure.

• To tailor and enhance the user experience by retaining user preferences, delivering content appropriate to your location, and optimizing usability.

• To analyze usage patterns and trends, including through third-party analytics providers such as Google Analytics, in order to inform the ongoing development and improvement of the Website.

• To communicate with you, including by sending service-related or administrative notices and responding to inquiries or other communications initiated by you.

• To fulfill legal or regulatory obligations to which we are subject, including compliance with applicable laws, regulations, or court orders.

• To pursue our legitimate business interests, which may include performing usage analytics, monitoring for security purposes, and enforcing our Terms of Service.

We do not sell your Personal Data to third parties. Should we intend to use your Personal Data for any purpose not previously disclosed in this Privacy Policy, we will revise this Policy accordingly and provide any legally required notice.

5. Sharing and Disclosure of Personal Data

We may share your Personal Data with:

Service Providers: Third-party vendors and suppliers who assist with operations (e.g., hosting, data analytics, marketing, IT support), subject to appropriate confidentiality and data protection obligations.

Affiliated Entities: Where necessary for internal operational purposes consistent with this Privacy Policy.

Legal or Regulatory Authorities: When required to comply with applicable laws, regulations, or legal processes (e.g., responding to subpoenas, court orders). When we transfer Personal Data from the EEA or other regions with data transfer restrictions, we take steps (e.g., Standard Contractual Clauses) to ensure an adequate level of protection.

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect and store information about your interactions with our Application.

You can control or disable cookies through your browser settings. However, blocking some cookies may affect the functionality of the Website.

7. Your Rights and Choices

Depending on your location, you may have some or all of the following rights regarding your Personal Data:

Access: Request confirmation of whether we process your data and a copy of the data we hold about you.

Rectification: Request correction of inaccurate or incomplete data.

Erasure (“Right to be Forgotten”): Request deletion of your Personal Data under certain circumstances.

Restriction of Processing: Request we limit how we use your Personal Data.

Data Portability: Request a copy of your Personal Data in a structured, commonly used, and machine-readable format.

Objection: Object to processing of your Personal Data when it is based on our legitimate interests.

Withdraw Consent: If you have provided consent, you have the right to withdraw it at any time, without affecting the lawfulness of processing based on consent before its withdrawal.

Opt-Out of Sale or Sharing (California and other jurisdictions where applicable): If you reside in a region with laws granting this right, you can request to opt-out of the “sale” or “sharing” of your Personal Data.

To exercise any of these rights, please contact us at the details provided in Section 1. We may request additional information from you to verify your identity and process your request.

8. Children’s Privacy

Our Website is not intended for children under the age of 13, and we do not knowingly collect Personal Data from such children without parental consent. If you believe we have collected Personal Data from a child under 13 without verification of parental consent, please contact us immediately, and we will take steps to delete the information as required by law.

9. Data Retention

We retain your Personal Data only for as long as is necessary to fulfill the purposes for which it was collected or to comply with legal, accounting, or reporting requirements. We may anonymize and/or aggregate Personal Data for analytical purposes, in which case it ceases to be subject to this Privacy Policy.

10. Data Security Measures

We have implemented appropriate technical and organizational measures designed to protect your Personal Data against accidental, unlawful, or unauthorized destruction, loss, alteration, access, disclosure, or use. However, no security measure is perfect, and we cannot guarantee absolute security of your Personal Data.

In the event of a data breach that affects your Personal Data, we will notify you and regulatory authorities as required by law.

11. International Users

Our servers and offices are located in the United States, and your Personal Data may be transferred to the U.S. or other locations where our service providers operate. By using our Website, you acknowledge and consent to the transfer, storage, and processing of your Personal Data in the U.S. or other jurisdictions in accordance with this Privacy Policy.

12. Updates to this Privacy Policy

We may modify or update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date at the top of this page. If the changes materially affect your rights or obligations, we will make reasonable efforts to notify you (e.g., by prominent posting on our Website or via email). Your continued use of the Website after any update indicates your acceptance of the revised Privacy Policy.

13. How to Contact Us

For any questions or concerns regarding this Privacy Policy or our data handling practices, please contact:

Map of Life, Yale University
Email: info@mol.org